Yanto, Ari and Wanto, Deri and Yanto, Murni (2023) Marketing in Islamic Education Management: Strategies to Increase Community Interest in Madrasas at MA Darussalam Kepahiang. El-Idare Manajemen Pendidikan Islam, 9 (1). pp. 122-133. ISSN E 2549-6474 P 2461-0674

Full text not available from this repository.

Abstract

Tight competition in the global era requires an educational institution to be as active as possible in marketing its institution to attract students' interest and gain public trust. This study aims to examine Marketing in Islamic Education Management related to the Strategy for Increasing Public Interest in Madrasas at MA Darussalam Kepahiang. This research is a qualiative research with a descriptive approach. Methods of data collection using the method of observation, interviews and documentation. Then the data is processed with the stages of analysis, reduction, presentation and drawing conclusions. The results show that the Strategy for Increasing Public Interest in Madrasahs at MA Darussalam Kepahiang is through collaborative collaboration and community approaches, quality development and improvement, leading trends and programs, marketing through digital media, proportional costs, and the application of good total quality management.

Item Type:	Article
Creators:	Creators Email Yanto, Ari UNSPECIFIED Wanto, Deri deriwanto@iaincurup.ac.id Yanto, Murni UNSPECIFIED
Uncontrolled Keywords:	Management, Marketing, Strategy, Interests, Education
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education > LB2300 Higher Education
Depositing User:	Administrator Repository
Date Deposited:	12 Dec 2023 01:23
Last Modified:	12 Dec 2023 01:23
URI:	http://repository.iaincurup.ac.id/id/eprint/1704

Actions (login required)

View Item