The Public Relations Strategies at Higher Education in Indonesia

Fathurrochman, Irwan and Kusen, Kusen and Rahman, Yuni and Sukmana, andi Teja and Indarto, Heri (2020) The Public Relations Strategies at Higher Education in Indonesia. Journal of critical reviews (JCR), 7 (8). pp. 2745-2752. ISSN 2394-5125

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Abstract

This research aims to describe the problem of interested students in the IAIN Curup Islamic Education Management study program. The problems faced in this study are public relations strategies and efforts in increasing the interest of new students, public relations management support in increasing collaboration with stakeholders, views, and interests of the lecture prospective new students. The implementation of Public Relations management is very urgent. The results showed that the application of Public Relations management was very urgent to be implemented. The public relations management used in attracting prospective new students is by using the concept of marketing public relations: elements of product marketing, price, and place. In addition to these components, there are also target components for public relations strategies and public relations and facilities. The strategy used in attracting prospective new students is also through internal and external components, namely through electronic media, social media that directly touch millennial generation in providing interesting information, such as Facebook, Whatsapp, Instagram, and official websites.

Item Type: Article
Creators:
CreatorsEmail
Fathurrochman, Irwanirwan@iaincurup.ac.id
Kusen, KusenUNSPECIFIED
Rahman, YuniUNSPECIFIED
Sukmana, andi TejaUNSPECIFIED
Indarto, HeriUNSPECIFIED
Uncontrolled Keywords: Strategy, Public Relations Management, College, Study Program.
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Fakultas Tarbiyah > Manajemen Pendidikan Islam
Depositing User: Mrs Maisona Maisona
Date Deposited: 03 Mar 2022 12:37
Last Modified: 03 Mar 2022 12:37
URI: http://repository.iaincurup.ac.id/id/eprint/682

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